Different Ways To Promote Your Business Using Retail Signs


The success of your business depends on how well you promote and market it. Promoting your business will help you: increase brand awareness, provide appropriate information about your products or services, increase customer traffic, and generate increased revenue and profit long into the future.

Here are some ways to use signage to promote your brand.

Different Ways to Promote Your Business Using Signage

Even in this digital age, using signage is still one of the most powerful and cost-efficient way to promote your business. It helps you stand out, allows potential customers to find you, provides key information about your products or services, and builds your brand. Part of the reason why signage is so powerful is because there are so many different ways to use it to promote your business. These include:

1. Use branding signage around your premises

Regardless of your business, using building or architectural signs is one of the most effective ways to get your business noticed. If you’re like most retail businesses, majority of your existing customers and potential customers work or live within a 5-mile radius of your business. They typically pass your retail location almost every day when going to and from workplace, school and shopping. Through architectural signage that projects your brand – logo, message, contact information, etc., you can attract attention from these customers.

So, consider hiring experts in sign writing in Hamilton to design eye-catching signage outside your business premises. Some of the most effective types of retail signage that you can use to draw clients to your business include: store-front signs, roof signs, wall signs and graphics, acrylic lettering, CNC cut signs, 3D lettering, large-format digital printed signs, branded fascia panels, bulk head entrance and light boxes.

2. Use other signs and graphics to direct customers towards your business

As well as regular street and building signs, consider exploiting other signage marketing opportunities. Is it possible to place affordable signage for your retail business down the street or outside your shopping mall? While you may not be able to afford advertising on those large billboards, you can find many opportunities to high light special deals or menu items by putting up signs in neighbouring buildings, bus benches, shopping carts, etc. Alternatively, you can use signage like directional signs to direct pedestrian and drivers to your location, or blade signs that project from the wall of your business premises to provide information to passing traffic.

You can easily get these signs and more from any of the leading companies that offer sign writing and graphic design in Hamilton.

3. Use sidewalk signage to attract customers to your business at customer level

Pylons (freestanding signs), banners and other forms of sidewalk signs/stand-up banners provide a colourful yet effective way to attract traffic to your retail outlet. You could also use freestanding signs like those used by real estate agents onto the sidewalk or on the street in front of your store. These freestanding signs are available in many styles and formats, and you can easily find one that perfectly works for your business. What’s more, you could engage a specialist dealing in sign writing in Hamilton to custom design one for you.

4. Use poster displays and window signs

Aside from stand-up signs and banners, there is another way to advertise your products or services using signage – poster displays and window graphics. You can put up window graphics and wall displays that have been custom designed to match your brand colours or to include your logo to advertise your products/services. A good company dealing with signage and graphic design in Hamilton should be able to help you do just that.

5. Use vehicle signage to advertise your products/services

Vehicle signage, specifically vehicle wraps, provides one of the simplest yet effective ways to advertise your products or services. The signs on your business vehicles serve as a moving billboard that can advertise your special deals or promotions to hundreds of people per day. You can get quality vehicle signage at an affordable cost from one of the companies specialising in vehicle wraps in Hamilton.

6. Promote your products/services with internal signage

You could put up wall signs and banners inside of your store to market you’re ancillary services and special deals to your customers.

7. Use 3D, LED, Neon illuminated signs

3D, LED, led and neon illuminated signs in Hamilton are one of the best forms of neon signs for retail establishments and companies. They are environmentally friendly, and work excellently to illuminate the night and grab attention. These types of neon signs are also appealing during the day and will attract passing traffic to your place of business.
Burgeon Signs: Quality Signage Solutions For Businesses In Hamilton And New Zealand

Burgeon Signs (www.burgeonsigns.co.nz) are a market leader in all areas of digital signage in New Zealand. From building signage and window graphics to retail signage and vehicle signage, we have the experience and expertise to deliver innovative signage solutions that meet your highest standards. Whether you are looking to increase your brand visibility, launch a new retail business or product, or announce an upcoming event, Burgeon Signs has it all. As leading specialists in sign writing, graphic design and vehicle wraps in Hamilton, we can work with you to create unique yet affordable signage solution to drive increased customer interest and boost your brand recognition.
Feel free to complete the form below or call us to tell us more about your signage needs.

How Important is Your Brand to Your Business


Deciding how to allocate limited resources is one of the most critical tasks of any small business owner. Creative graphic design may well be on the “I’d like to invest in this but not right now” list. The benefits are more difficult to measure than monthly sales, but significant in terms of the long term success of your business. Many New Zealand companies are now recognising the importance of a strong brand and are turning to professional graphic design companies to help them set their strategy.

How Important is Branding?

The design of a good logo or brand is clear, simple, and memorable. National flags have incorporated these elements for many centuries. Older corporations such as Coca-Cola and newer corporations such as Apple have instantly recognisable logos. A good brand has longevity. Coca-Cola’s logo has been essentially unchanged for over 100 years. While it is sometimes necessary to change or update a brand and logo, keeping a consistent visual identity is beneficial. People are visual and tend to have more trust in something familiar.

The brand creates a first impression. A poor design will look cheap, not how any business wishes to appear. As a brand becomes familiar, it becomes a competitive advantage. Think of how each chain store or restaurant distinguishes itself by unique signage. Good design is essential for generating website conversions, leading the consumer to perform the desired action such as tapping the call-to-action button. A brand creates unity within the company. It can be useful on shirts, caps, mugs, and banners. A professional design will be easy to print, use online, or in various forms of advertising

Spreading Your Brand

High quality, professional graphic design requires skilled, professional designers. Whatever logo or designs are chosen must be unique to the organisation and represent the company’s mission and values. These logos and graphic designs will be used in numerous ways, including:

Websites, often appearing on every page
Professional sign writing in Hamilton, including retail and building signage
Head-turning digital signage
Descriptive vehicle signage
Attention-grabbing vehicle wraps are very effective advertising that can generate 30,000 to 70,000 daily impressions
Company literature and documents, such as letterhead, invoices, and brochures
Promotional products
Replacing a poorly-done design will be expensive when all of the potential uses are considered.

Burgeon Signs is a professional graphic design company in Hamilton. They are so confident in the quality of their work that they offer both a product and workmanship guarantee. They are focused on growing your business by strengthening the visual identity of your brand. Visit www.burgeonsigns.co.nz to review their services and testimonials. Professional graphic design is an investment in your company’s future and Burgeon Signs can make sure you are on the right track for success.

How to Get Started as a Professional Sign Writer


Signwriters are responsible for manufacturing, designing and installing signs for transport businesses, shops, and public offices. Their range includes a wide variety of premises and has come up to be one of the most lucrative career opportunities in today’s digital world.

What does it take to become a successful signwriter? The best way to start your career in this field is to feel inspired and motivated. Work under another signwriter to gain some knowledge and experience. To develop a perspective about the work and different skill set required. Enroll into a good course or college that has this field as a subject and study it with vigour and interest.

All signwriters must possess the following qualities.

Ability to draw well: Impeccable drawing skills are a must. If you can draw anything with a pen and a paper, this career is for you. This job asks for drawing skills, not only on paper but also on the screen. Breathe in, visualize and pen down your thoughts. 

Vision: A vision for a signwriter is like hands for a mechanic. It is the starting point for any sign. A clear vision of what is required and what can summarize the premise is very important. A knack for selecting the right colours and mixing them in appropriate proportions is the success key.

• Planning: Proper planning for calculating the size of the letters and measuring the space is essential. The aesthetic beauties of the digital signs depend on a lot on symmetry and precision. Plan to complete your work and a plan to present you work are all significant.

• Knowledge: A logical arrangement of letters and correct spellings are vital for any sign. Proper knowledge about the language and facts and data are required for a successful sign. Knowledge of the techniques and the new advancements in the particular fields are also important now.
• Flexibility: A person who keeps up with all the new techniques and skills in the trade is the one to attain success. The ability to absorb new skills and not be rigid is a must in any signwriter. Adaptation to these new digital methods, rather than the old, tedious ones saves up a lot of time and gives a more refined result.
• Creativity: Even if you have all the right tools and all the right attributes, there is one thing that holds everything together, the creative flair. Any job that requires so much hands-on work also requires a lot of creativity. To make do with available resources, to make the most of an impossible situation, to work under pressure and deliver the best work, these are various qualities essential for any songwriter.
If you’re looking to reach out to your customers, and are designing advertisements or campaigns, get good sign writers Hamilton – they will help you increase customer engagement significantly.

Perfect for Businesses

Sign writers Hamilton can help take care of all your advertising and business needs, just the way needed. For businesses, Burgeon Signage and display is one of the sign companies Hamilton that offer business signs Hamilton. They boast of delivering the best quality, high-class signage for customers all around New Zealand. For more about them and their working do visit www.burgeonsigns.co.nz.

Contact our friendly team at Burgeon Signs to make a booking!